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Read the case study and answer the question: How Do You Change Consumer Behavior? The Problem: How do you get consumers to change ingrained behavior?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter2: Managerial Decision-making

Section2.5: Improving The Quality Of Decision-making

Problem 3CC: What are the four steps involved in ethical decision-making?

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

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How Do You Change Consumer Behavior?

The Problem: How do you get consumers to change ingrained behavior?

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The Problem: How do you get consumers to change ingrained behavior? In the late 1990s, Neil Peterson, then a Los Angeles public-transportation official, was traveling in Europe when he stumbled upon a new approach to owning a car. Car sharing, which became popular on the Continent in the 1980s, was aimed at people who owned a vehicle or were thinking of buying one but were turned off by the expense and hassle of maintaining the thing full time. Under car sharing, you didn't buy a car outright; you used it as you would a time-share property, reserving blocks of time that suited your needs. If you wanted only to drive to the market, you could rent it for an hour at a time with a low mileage limit. If you wanted to take weekend jaunts, you could buy a bundle of hours with a high mileage allowance. To pick up the car, you'd travel to the closest sharing outlet (usually just a walk or short bus ride away), and when you were done, you'd drop the vehicle off there. The concept wasn't new to…
In the next 10 years what are the most likely future directions for the discipline of Consumer Behavior? What topics will be studied, and why?
How do you get consumers to change ingrained behavior?
In which way are employees values in companies? Explain very briefly
Why is understanding consumer behavior so important for companies? Think of examples where you do not think companies understood their consumers.
is consumer behavior rational? explain in detail
What is A set of questions used to make an ethical decision?
How could the food industry change the attitude of those consumers opposed to irradiated foods owing to misinformation by organizations like the Food & Water, Inc.? How can conditioning be used in this process of attitude change?
What is the importance of understanding consumer behavior?
What are the characteristics of "social value"?
Why is the dominant position on ethical thinking that appropriate considerations cannot be documented?
Explain what factors determine the nature of an ethical decision?