Rational decisions are made through a process (a) that takes a long time and much effort (b) of cost/benefit analyses (c) that clearly indicates what one choice is best (d) of finding the lowest  price for a product

Economics Today and Tomorrow, Student Edition
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ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section11.2: The Marketing Mix
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Rational decisions are made through a process (a) that takes a long time and much effort (b) of cost/benefit analyses (c) that clearly indicates what one choice is best (d) of finding the lowest  price for a product. 

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