Quickmatt Supermarket has been operating in Kenya for the last two years. The supermarket has been facing increasing competition from other supermarkets in Kenya. The management of the company has been evaluating various strategies that can be used to increase the profitability of the company. The supermarket has only been selling its products through its physical stores with the company considering the introduction of an online platform to attract more customers. After intense analysis, the management of the supermarket has decided to create an online retail platform to access more customers, and this is expected to boost the level of profitability. The management of Quickmatt Supermarket has decided to engage you as an IT expert to facilitate the implementation of the online retail platform within the revenue cycle. Required; i) Prepare a Data Flow Diagram (DFD) indicating all the major processes that will be found within the revised revenue cycle that Quickmatt Supermarket intends to use having both physical stores sales and online platform sales.

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Fundamentals of CRM

Customer Relationship Management, also called CRM, is a set of technology and techniques for managing a company's customer and potential customer relationships and interactions. It is a customer relationship management system that allows businesses to manage and analyze data and customer interactions across the customer lifecycle. The goal of CRM is to "Improve Business Relationships". CRM helps businesses stay connected, streamline procedures, and increase profitability. CRM systems collect client data from various channels (or contact points) between the customer and the company. It makes use of a company's website, social media pages, telephones, marketing emails, live chat, live video, and so on.