Questions 5. Using evidence from the scenario, explain TWO (2) benefits of listening.
Questions 5. Using evidence from the scenario, explain TWO (2) benefits of listening.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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This is a communication question
Transcribed Image Text:Meeting of Relevance Communications
Director: We've succeeded in reaching parents, so our next
target market is grandparents who want to put away money
for their grandchildren's education...
Burt: Grandparents. It was always great to see my
grandparents when I was growing up. When I spoke to
them over the weekend Grandma didn't sound very good...
Director: (clears his throat.) As I was saying. Let's target
grandparents so this meeting is aimed at brainstorming for
ideas. (Burt starts fiddling with his smart phone)
Lisa: I,ve got a few ideas. We could start with television ads
that are...
Director: Good idea Lisa. I was thinking about the same
thing- TV ads during hours that seniors are more likely to
be watching and maybe we could use an actor who the
older generation can relate to. Burt please work with Lisa
on a storyboard for an ad.
Burt: (looks up with a startled expression) storyboard?
Lisa: I actually have a few more ideas...
Director: Ok Lisa but not right now. We have to end this
meeting. My secretary will contact you about another
meeting. I forgot that I had a board meeting tomorrow and I
need to fine-tune my report. (He leaves the room)
Burt: Lisa old girl, I don't have a clue of what the old
fellow was talking about. What do storyboards have to do
with old folks?
Lisa: Why don't you ever listen Burt? He wants us to make
the storyboard for a TV ad that targets grandparents...
Burt: And what about this meeting that he wants
Lisa: Come on Burt. That's his style. We meet for
everything. It's not like we're likely to see him walking
around the company. Do you notice that he never makes
eye contact and is always in a rush to get somewhere?
Burt: (nods in agreement.) We can meet after lunch. (They
leave the room)
set up?
Questions 5. Using evidence from the
scenario, explain TWO (2) benefits of
listening.
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