Question: The balanced scorecard approach includes a) Only financial measures b) Only non-financial measures c) Both financial and non-financial measures d) Only customer measures

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter5: Evaluating Operating And Financial Performance
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Question: The balanced
scorecard
approach
includes
a) Only financial measures
b) Only non-financial measures
c) Both financial and non-financial measures
d) Only customer measures
Transcribed Image Text:Question: The balanced scorecard approach includes a) Only financial measures b) Only non-financial measures c) Both financial and non-financial measures d) Only customer measures
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