Question 3 The key enabler of BPR is Information Technology (IT). Propose THREE (3) IT system and explain how these systems can help in the reengineering process for this travel company. Question 4 Draw a FISHBONE diagram to analyse the potential causes of the low customer satisfaction for a travel company.
Question 3 The key enabler of BPR is Information Technology (IT). Propose THREE (3) IT system and explain how these systems can help in the reengineering process for this travel company. Question 4 Draw a FISHBONE diagram to analyse the potential causes of the low customer satisfaction for a travel company.
Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
Problem 1PE
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![Question 3
The key enabler of BPR is Information Technology (IT). Propose THREE (3) IT
system and explain how these systems can help in the reengineering process for this
travel company.
Question 4
Draw a FISHBONE diagram to analyse the potential causes of the low customer
satisfaction for a travel company.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F40d261c2-a4c8-4b43-a9e7-385c57492789%2F6d9d919e-9151-4d3f-a411-754f18d30c98%2F2ylbif4_processed.png&w=3840&q=75)
Transcribed Image Text:Question 3
The key enabler of BPR is Information Technology (IT). Propose THREE (3) IT
system and explain how these systems can help in the reengineering process for this
travel company.
Question 4
Draw a FISHBONE diagram to analyse the potential causes of the low customer
satisfaction for a travel company.
![CASE STUDY 1: AW GUIDE
John Morris recently became a marketing manager of AW Guide, a tour guide
company. Nine months earlier, the company had established a new service: sending a
newsletter through emails to customers notifying them of tour updates and inviting
them to download the latest tours and travel information. The same information is made
available on their corporate website. Customers initially expressed delight with the
service. But in the past month, many customers have complained that the travel
information they received in the emails was out of date. Since then, the company has
received many cancellation requests and had affected the company sales performance.
John realizes that something is wrong with the content-updating and distribution
process he uses for emails and website. But he is unsure how to address the problem.
The lack of use of IT applications in current business processes has also contributed to
a loss of efficiency and customer focus. John has proposed to the management to look
into this matter and to conduct a business process reengineering initiative.
Based on this scenario, answer the following questions:](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F40d261c2-a4c8-4b43-a9e7-385c57492789%2F6d9d919e-9151-4d3f-a411-754f18d30c98%2F29n9gd4_processed.png&w=3840&q=75)
Transcribed Image Text:CASE STUDY 1: AW GUIDE
John Morris recently became a marketing manager of AW Guide, a tour guide
company. Nine months earlier, the company had established a new service: sending a
newsletter through emails to customers notifying them of tour updates and inviting
them to download the latest tours and travel information. The same information is made
available on their corporate website. Customers initially expressed delight with the
service. But in the past month, many customers have complained that the travel
information they received in the emails was out of date. Since then, the company has
received many cancellation requests and had affected the company sales performance.
John realizes that something is wrong with the content-updating and distribution
process he uses for emails and website. But he is unsure how to address the problem.
The lack of use of IT applications in current business processes has also contributed to
a loss of efficiency and customer focus. John has proposed to the management to look
into this matter and to conduct a business process reengineering initiative.
Based on this scenario, answer the following questions:
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