Question 3 Supreme Ventures Limited is a major gambling company in the Caribbean. Last year Supreme Ventures had budgeted up to $8,000 per week for local advertising. The money was allocated among four promotional media: tv spots, newspaper ads, and two types of radio advertisements. Supreme Ventures goal is to reach the largest possible high-potential audience through the various media at the lowest cost possible. The following table presents the number of potential gamblers reached by making use of an advertisement in each of the four media. It also provides the cost per advertisement placed and the maximum number of ads that can be purchased per week. Medium Audience Reached Cost Maximum Ads per Ad per Ad $ per Week spot (1 min) Daily newspaper (full-page ad) 8500 Radio spot (30 sec, primetime) TV 5,000 800 12 925 2400 290 25 Radio spot (1min afternoon) 2800 380 20 Supreme Ventures contractual arrangements require that at least 5 radio spots be placed each week. In addition, the firm wants to reach at least 67,000 persons through all media.

Question 3 Supreme Ventures Limited is a major gambling company in the Caribbean. Last year Supreme Ventures had budgeted up to $8,000 per week for local advertising. The money was allocated among four promotional media: tv spots, newspaper ads, and two types of radio advertisements. Supreme Ventures goal is to reach the largest possible high-potential audience through the various media at the lowest cost possible. The following table presents the number of potential gamblers reached by making use of an advertisement in each of the four media. It also provides the cost per advertisement placed and the maximum number of ads that can be purchased per week. Medium Audience Reached Cost Maximum Ads per Ad per Ad $ per Week spot (1 min) Daily newspaper (full-page ad) 8500 Radio spot (30 sec, primetime) TV 5,000 800 12 925 2400 290 25 Radio spot (1min afternoon) 2800 380 20 Supreme Ventures contractual arrangements require that at least 5 radio spots be placed each week. In addition, the firm wants to reach at least 67,000 persons through all media.

Advanced Engineering Mathematics

10th Edition

ISBN:9780470458365

Author:Erwin Kreyszig

Publisher:Erwin Kreyszig

Chapter2: Second-order Linear Odes

Section: Chapter Questions

Problem 1RQ

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