Question 25 One key advantage of social media for entrepreneurs is that it is usually easy to track conversion (customers taking a desired action, such as a purchase) and sales numbers. O True O False

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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Question 25
One key advantage of social media for entrepreneurs is that it is usually easy to
track conversion (customers taking a desired action, such as a purchase) and sales
numbers.
O True
O False
Question 26
Companies building better products for their best customers are pursuing what
type of strategy?
O Disruptive innovation
O Low Cost Leader
O Sustaining innovation
O A and B
Question 27
Wal-Mart is an example of what type of innovation?
O Low Cost Leader
O Low-Cost Disruption
O Sustaining
O Critical path
Question 28.
Apple's iPhone is a:
O Sustaining innovation
O Low Cost Disruption
O New Market Disruption
O Really Cool Innovation
Question 29
Why did Blackberry lose market share?
O Because it deviated from the job its customers wanted to hire
O Because the iPhone was cooler
O Because it tried to introduce its touch screen technology before all the bugs were
worked out
O Because its phones don't work well
Question 30
In the Milkshake Sales and Profits scenario, what jobs were the customers looking
to hire? Check all that apply.
Placate their children
Low Cost breakfast
Healthy alternative to Bagels
O Add excitement to a boring commute
O All of the above
Transcribed Image Text:Question 25 One key advantage of social media for entrepreneurs is that it is usually easy to track conversion (customers taking a desired action, such as a purchase) and sales numbers. O True O False Question 26 Companies building better products for their best customers are pursuing what type of strategy? O Disruptive innovation O Low Cost Leader O Sustaining innovation O A and B Question 27 Wal-Mart is an example of what type of innovation? O Low Cost Leader O Low-Cost Disruption O Sustaining O Critical path Question 28. Apple's iPhone is a: O Sustaining innovation O Low Cost Disruption O New Market Disruption O Really Cool Innovation Question 29 Why did Blackberry lose market share? O Because it deviated from the job its customers wanted to hire O Because the iPhone was cooler O Because it tried to introduce its touch screen technology before all the bugs were worked out O Because its phones don't work well Question 30 In the Milkshake Sales and Profits scenario, what jobs were the customers looking to hire? Check all that apply. Placate their children Low Cost breakfast Healthy alternative to Bagels O Add excitement to a boring commute O All of the above
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