QUESTION 2 Reinforcement is the key element in Skinner’s theory. A reinforcer is anything that strengthens the desired response. It could be verbal praise, a good grade or a feeling of increased accomplishment or satisfaction. The theory also covers negative reinforcers – any stimulus that results in the increased frequency of a response when it is withdrawn (different from adversive stimuli – punishment – which result in reduced responses). A great deal of attention was given to schedules of reinforcement (e.g. interval versus ratio) and their effects on establishing and maintaining behavior. - - - Required: a. Explain the application of the reinforcement theory. b. Briefly discuss the tools used by managers to shape employee's behavior.

QUESTION 2 Reinforcement is the key element in Skinner’s theory. A reinforcer is anything that strengthens the desired response. It could be verbal praise, a good grade or a feeling of increased accomplishment or satisfaction. The theory also covers negative reinforcers – any stimulus that results in the increased frequency of a response when it is withdrawn (different from adversive stimuli – punishment – which result in reduced responses). A great deal of attention was given to schedules of reinforcement (e.g. interval versus ratio) and their effects on establishing and maintaining behavior. - - - Required: a. Explain the application of the reinforcement theory. b. Briefly discuss the tools used by managers to shape employee's behavior.

Exploring Economics

8th Edition

ISBN:9781544336329

Author:Robert L. Sexton

Publisher:Robert L. Sexton

Chapter10: Consumer Choice Theory

Section: Chapter Questions

Problem 9P

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