Question 19 A local dental practice decides to run a Groupon campaign. The campaign offered $360 worth of dental services (such as teeth whitening) for $145. For the total campaign, 230 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 26% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 60%. Finally, the bill for the average Groupon customer was $390. The dental practice negotiated a 50/50 split with Groupon. Calculate the breakeven revenue for a new Groupon customer. Answer: 695 x (2,634)
Question 19 A local dental practice decides to run a Groupon campaign. The campaign offered $360 worth of dental services (such as teeth whitening) for $145. For the total campaign, 230 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 26% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 60%. Finally, the bill for the average Groupon customer was $390. The dental practice negotiated a 50/50 split with Groupon. Calculate the breakeven revenue for a new Groupon customer. Answer: 695 x (2,634)
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Transcribed Image Text:Question 19
A local dental practice decides to run a Groupon campaign. The campaign offered $360 worth of dental services (such as teeth
whitening) for $145. For the total campaign, 230 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35%
of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume
that 26% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 60%.
Finally, the bill for the average Groupon customer was $390. The dental practice negotiated a 50/50 split with Groupon.
Calculate the breakeven revenue for a new Groupon customer.
Answer:
695 x (2,634)
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