QUESTION 13 What is the deadweight loss, if Facebook acts as a single-price monopolist? QUESTION 14 In reality, Facebook charges different companies different amounts for ad campaigns, often systematically lowering the price of the ad campaign until the firm purchases. If Facebook is able to perfectly price discriminate, how many ad campaigns will it sell?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter18: Asymmetric Information
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please help with the two questions

QUESTION 13
What is the deadweight loss, if Facebook acts as a single-price
monopolist?
QUESTION 14
In reality, Facebook charges different companies different
amounts for ad campaigns, often systematically lowering the price
of the ad campaign until the firm purchases. If Facebook is able to
perfectly price discriminate, how many ad campaigns will it sell?
Transcribed Image Text:QUESTION 13 What is the deadweight loss, if Facebook acts as a single-price monopolist? QUESTION 14 In reality, Facebook charges different companies different amounts for ad campaigns, often systematically lowering the price of the ad campaign until the firm purchases. If Facebook is able to perfectly price discriminate, how many ad campaigns will it sell?
Facebook is the biggest seller of advertising space in the social
media market (Instagram is also a major seller, but it is owned by
Facebook). Assume that Facebook is a monopolist and is
illustrated by the graph below.
Use the below graph for #9 - 16.
P ($)
18
17
16
15
14
|1, 14.0
13
12
11
10
7
ATC
34, 1.4
4
|16, 1.8
D
3
31, 1.4
17, 1.8
2
MC
1
567 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
Q (millions)
-1 0 1 2 3
-2
15, 1.9
MR
-3
What is the quantity of ads that Facebook sells?
Transcribed Image Text:Facebook is the biggest seller of advertising space in the social media market (Instagram is also a major seller, but it is owned by Facebook). Assume that Facebook is a monopolist and is illustrated by the graph below. Use the below graph for #9 - 16. P ($) 18 17 16 15 14 |1, 14.0 13 12 11 10 7 ATC 34, 1.4 4 |16, 1.8 D 3 31, 1.4 17, 1.8 2 MC 1 567 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 Q (millions) -1 0 1 2 3 -2 15, 1.9 MR -3 What is the quantity of ads that Facebook sells?
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