Question # 1: Use the following diagram to answer this question. Calculate price elasticity for a movement in price from point A to point B. Is the demand elastic? Should they reduce price to increase revenue? Price in Dollars $250,000 $200,000 $150,000 $100,000 $50,000 $0 0 1,000 At a price of $200,000, customers are likely to buy 1,000 units ру At a price of $150,000, customers are likely to buy 2,000 uni 2,000 Quantity Demanded At a price of $100,000, customers are likely to buy 3,000 units 3.000 4,000 5,000 Source: Adapted and reprinted from "Marketing Analysis Toolkit Pricing and Profitability Analysis." HBS No. 511-028 by Thomas Steenburgh and Jil Avery. Copyright ©2010 by the President and Follows of Harvard College, all rights reserved.

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• Question # 1: Use the following diagram to answer this question. Calculate price
elasticity for a movement in price from point A to point B. Is the demand elastic? Should
they reduce price to increase revenue?
Price in Dollars
$250,000
$200,000
$150,000
$100,000
$50,000
$0
0
1,000
At a price of $200,000,
customers are likely to
buy 1,000 units
At a price of $150,000,
customers are likely to
buy 2,000 units
P
2,000 3,000
Quantity Demanded
At a price of $100,000,
customers are likely to
buy 3,000 units
4,000
5,000
Source: Adapted and reprinted from "Marketing Analysis Toolkit: Pricing and Profitability Analysis," HBS No. 511-028 by Thomas
Steenburgh and Jill Avery. Copyright © 2010 by the President and Fellows of Harvard College; all rights reserved.
Transcribed Image Text:• Question # 1: Use the following diagram to answer this question. Calculate price elasticity for a movement in price from point A to point B. Is the demand elastic? Should they reduce price to increase revenue? Price in Dollars $250,000 $200,000 $150,000 $100,000 $50,000 $0 0 1,000 At a price of $200,000, customers are likely to buy 1,000 units At a price of $150,000, customers are likely to buy 2,000 units P 2,000 3,000 Quantity Demanded At a price of $100,000, customers are likely to buy 3,000 units 4,000 5,000 Source: Adapted and reprinted from "Marketing Analysis Toolkit: Pricing and Profitability Analysis," HBS No. 511-028 by Thomas Steenburgh and Jill Avery. Copyright © 2010 by the President and Fellows of Harvard College; all rights reserved.
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