QUESTION 1 McDonald's developed a vegetariar O A. Market Penetration. O B. Product Development. OC. Global Marketing. O D. Market Diversification. O E. Market Development.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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QUESTION 1
McDonald's developed a vegetarian burger in India. This is an example of:
O A. Market Penetration.
O B. Product Development.
OC. Global Marketing.
O D. Market Diversification.
O E. Market Development.
QUESTION 2
The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
O A. Value = Price/Benefits.
O B. Value = Benefits + Price.
OC. Value = Benefits - Price.
O D. Value = Benefits Price.
O E. Value = Benefits x Price.
QUESTION 3
Which of the following shows the correct order of the product adoption process?
O A. trial-interest-evaluation-awareness-adoption
O B. awareness-interest-evaluation-trial-adoption
O C.adoptionevaluation-trial-interest--awareness
O D. interest-awareness-adoption-trial evaluation
O E. evaluation-trial-awareness-→interest-adoption
Transcribed Image Text:QUESTION 1 McDonald's developed a vegetarian burger in India. This is an example of: O A. Market Penetration. O B. Product Development. OC. Global Marketing. O D. Market Diversification. O E. Market Development. QUESTION 2 The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as: O A. Value = Price/Benefits. O B. Value = Benefits + Price. OC. Value = Benefits - Price. O D. Value = Benefits Price. O E. Value = Benefits x Price. QUESTION 3 Which of the following shows the correct order of the product adoption process? O A. trial-interest-evaluation-awareness-adoption O B. awareness-interest-evaluation-trial-adoption O C.adoptionevaluation-trial-interest--awareness O D. interest-awareness-adoption-trial evaluation O E. evaluation-trial-awareness-→interest-adoption
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