Question 1: _____ help to organize a field of study, identify key concepts, understand patterns and trends, and clarify research assumptions. A Ideas B Philosophies C Theories
_____ help to organize a field of study, identify key concepts, understand patterns and trends, and clarify research assumptions.
Ideas
Philosophies
Theories
What are the key theoretical traditions? Select all that apply;
Theoretical/Classical
Applied
Modern
Critical
Abstract
In most developed countries, media markets are dominated by which two types of market structures?
Oligopoly
According to Albarran, the whole notion of defining a market structure has become _____ complicated owing to _____ consolidation across the media industries and technological convergence throughout the media economy.
Increasingly, Slow
Increasingly, Rapid
Decreasingly, Slow
Decreasingly, Rapid
We must draw on an existing body of knowledge in order to develop new theoretical approaches to studying the many complexities of the new media economy.
True
False
_____ theory has been applied to media industries by looking at how media companies compete for advertisers and audiences (analogous to scarce resources) in order to gain competitive advantage over one another.
Structure
Capital
Niche
According to Doctrow, the copyright wars date back _____ hundred years.
Three
Five
Seven
What are the four primary activities Doctrow refers to when talking about copyright? Select all that apply.
Making creator works
Distributing and selling creative works
Enjoying creative works
Critiquing creative works
Doctrow uses the following terms to describe;
People who make creative works
Audiences
Intermediaries
Creators
Investors
Doctrow uses the following terms to describe;
Someone who puts capital into production and refinement
Audiences
Investors
Intermediaries
Creators
Doctrow uses the following terms to describe;
Entities that handle the work between creation, investment and delivery
Intermediaries
Creators
Investors
Audiences
Doctrow uses the following terms to describe;
The people a work ends up with
Audiences
Intermediaries
Creators
Investors
According to Doctrow, the following things are not a part of a successful strategy to make money: select all that apply
Complaning about piracy
Calling your customers thieves
Treating your customers like theives
Complaining about the universe's unfairness
All of the above
When the work artists put into their craft exceeds any reasonable expectation of profit or even a break-even return creates a _____.
Demand market
Supply market
Irrational
Equilibrium market
The distinction between
True
False
Within the social sciences, theories focus on: select all that apply.
Human behavior
Society
Marketing strategies
Network configurations
For economists, human behaviors influence the choices people make to fulfill their needs, wants or desires.
True
False
Economic theory attempts to predict the outcomes and impacts of a behavior with an assumed set of conditions.
True
False
There are several stages within the life cycle of a theory. Though not all stages are used for every theory, the combination of stages is valuable to understand when extending a theory’s usefulness by adjusting or building upon it. These stages are: select all that apply.
Informed theory
Applied theory
Tested/Observed theory
Building/Creating theory
All of the above
Most cultures recognize and support an economic structure that: select all that apply
Provides benefits
Assists creativity
Promotes growth
Empowers socio-economic stability
Market, command, and mixed are all forms of
Market theories
Basic economic systems
Political systems
Social Theories
Firms are created and exist once they enter into the market as a _____ of a good or service.
consumer
provider
regulator
Behavior, structure, relationship to the market and internal transactions outside of the market are all important pillars of
Economic theory
Economic systems
Theory of the firm
Market definition
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