Q2 The strategic benefit to marketers of using means-end chain analysis is:O marketers can identify 'broken links' in the chainO different 'pathways' through the resulting diagram can suggest differentmessages that marketers may successfully use to appeal to consumersconsumers will reveal the values that they pay attention to in marketingmessagesO establishing linear attribute - consequence value relationships will beunderstood by consumersall of these applyQuestion 53 ptsBefore we could expect consumers making a decision to embark on anexternal search, we would expect they they have already:none of these is accurateO recognized a problemO identified a needall of these would already have happenedO conducted an internal search

2. Option D The consumer decision making process has five steps. Problem Recognition or Need…

Business

Economics

Q2

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Concept explainers

Comparative Advantage and Absolute Advantage Analysis

The theory of absolute advantage was given by Adam Smith in the year 1776.

Question

The strategic benefit to marketers of using means-end chain analysis is:
O marketers can identify 'broken links' in the chain
O different 'pathways' through the resulting diagram can suggest different
messages that marketers may successfully use to appeal to consumers
consumers will reveal the values that they pay attention to in marketing
messages
O establishing linear attribute - consequence value relationships will be
understood by consumers
all of these apply
Question 5
3 pts
Before we could expect consumers making a decision to embark on an
external search, we would expect they they have already:
none of these is accurate
O recognized a problem
O identified a need
all of these would already have happened
O conducted an internal search

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