Psychologists investigating how people make judgments asked the following question to a large sample of respondents: In an average year in the U.S., do more people die of fire or drowning? Three possible answers were available: Fire, drowning, or about the same. The results consistently showed that a strong majority of respondents answered “Fire.” However, the correct answer was “about the same.” The psychologists explained the overestimate of fire deaths by the following: People try to retrieve from memory examples of fire versus drowning deaths, and find that they can more easily retrieve examples of fire deaths. Fire deaths are typically more dramatic, more newsworthy, and more widely publicized than are drowning deaths, and people assume that the risks correspond to their ease of retrieval from memory. This is an example of people’s use of the _____ heuristic. A. Framing B. estimation C. hindsight D. anchoring E. Availability
Psychologists investigating how people make judgments asked the following question to a large sample of respondents: In an average year in the U.S., do more people die of fire or drowning? Three possible answers were available: Fire, drowning, or about the same. The results consistently showed that a strong majority of respondents answered “Fire.” However, the correct answer was “about the same.”
The psychologists explained the overestimate of fire deaths by the following: People try to retrieve from memory examples of fire versus drowning deaths, and find that they can more easily retrieve examples of fire deaths. Fire deaths are typically more dramatic, more newsworthy, and more widely publicized than are drowning deaths, and people assume that the risks correspond to their ease of retrieval from memory.
This is an example of people’s use of the _____ heuristic.
A. Framing
B. estimation
C. hindsight
D. anchoring
E. Availability
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