Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
Related questions
Question
Provide the company strengths and core competencies

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Goals and objectives:
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COMPANY DESCRIPTION
Our business is named "Snap and Sketch" as we primarily do take photos and do live
sketch or drawing. We are offering affordable services to our clients, such as taking
photos of them using instax and sketching them live so it's a fun experience, especially
with friends, families and colleagues.
MISSION, GOALS AND OBJECTIVES AND BUSINESS PHILISOPHY
Mission:
To offer fun experience and capture the memories of our clients, by taking quality pictures
them and live sketching. We do this through dedication, inspiration and love
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II. General Company Description
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Styles
To encourage people to embrace fun of pictures and sketches
To offer high quality service and output to make the customers satisfied
To be the most preferred brand when it comes to live sketching and taking
pictures
To develop positive brand image and earn the trust of the public
To provide fun experience and satisfactory products to our clients
To increase brand awareness and to be known in the market
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Philosophy:
To be part of people's memories- one picture, one sketch and one group of people at a time.
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