price of its product

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of its product.

 

  Total Costs
Variable Manufacturing $ 2,357,500  
Variable Selling and Administrative   757,500  
Plant-level Fixed Overhead   1,215,000  
Fixed Selling and Administrative   607,500  
Batch-level Fixed Overhead   207,500  
Total Investment in Product Line   10,022,500  
Expected Sales (units)   21,500  
 

 

If Johnson determines price using a 48% markup of full manufacturing cost, the price is:

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