-Price Elasticity of Demand: Explain why a firm chooses to increase or decrease its price to increase its total revenue. To illustrate your point, give an example of a firm that would increase its price and a second example of a firm that would decrease its price.

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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• Price Elasticity of Demand: Explain why a firm chooses to increase or decrease its price to
increase its total revenue. To illustrate your point, give an example of a firm that would increase
its price and a second example of a firm that would decrease its price.
Transcribed Image Text:• Price Elasticity of Demand: Explain why a firm chooses to increase or decrease its price to increase its total revenue. To illustrate your point, give an example of a firm that would increase its price and a second example of a firm that would decrease its price.
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Elasticity of demand measures the responsiveness of percentage change in quantity demanded due to some percentage change in the price of the good.

A good is said to have inelastic demand when percentage change in quantity demanded is less than percentage change in price.

A good is said to have elastic demand when percentage change in quantity demanded is more than percentage change in price.

A good is said to have unit elastic demand when percentage change in quantity demanded is same as percentage change in price.

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