Prepare an analysis of the possible operating income for Sanjana similar to that in Exhibit 13.15. What is the range of operating incomes?
Prepare an analysis of the possible operating income for Sanjana similar to that in Exhibit 13.15. What is the range of operating incomes?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Question
![Sanjana's Sweet Shoppe operates on the boardwalk of a New England coastal town. The store only opens for the summer seaso
the business is heavily dependent on the weather and the economy in addition to new competition. Sanjana Sweet, the owner,
prepares a budget each year after reading long-term weather forecasts and estimates of summer tourism. The budget is a first ste
planning whether she will need any loans and whether she needs to consider adjustments to store staffing. Based on expertise ar
experience, she develops the following.
Scenario
Good
Fair
Poor
Gross Margin per
Customer
(Price
Cost of
Poor
Fair
Good
Poor
Fair
Good
Poor
Fair
Good
Sanjana assumes, for simplicity, that the gross margin and the estimated number of customers are independent. Thus, she has nine
possible scenarios. In addition to the cost of the products sold, Sanjana estimates staffing costs to be $31,000 plus $2 for every
customer in excess of 26,000. The marketing and administrative costs are estimated to be $11,100 plus 3 percent of the gross margin
question 7- Home...
Required:
Prepare an analysis of the possible operating income for Sanjana similar to that in Exhibit 13.15. What is the range of operating
incomes?
Gross
Margin
$
$
$
$
$
$
Goods)
$5.6
4.6
1.8
$
$
1050
$
1.8
4.6
5.6
1.8
4.6
5.6
1.8
4.6
5.6
Number of
Customers
36,000
26,000
21,000
Number of
Customers.
21,000
21,000
21,000
26,000
26,000
26,000
36,000
36,000
36,000
Gross Margin
Operating
Costs
Marketing &
Admin
Operating
Profit (Loss)
$
$
$
$
$
$
$
$
$
0
0
0
0
0
0
0
0
0
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Transcribed Image Text:Sanjana's Sweet Shoppe operates on the boardwalk of a New England coastal town. The store only opens for the summer seaso
the business is heavily dependent on the weather and the economy in addition to new competition. Sanjana Sweet, the owner,
prepares a budget each year after reading long-term weather forecasts and estimates of summer tourism. The budget is a first ste
planning whether she will need any loans and whether she needs to consider adjustments to store staffing. Based on expertise ar
experience, she develops the following.
Scenario
Good
Fair
Poor
Gross Margin per
Customer
(Price
Cost of
Poor
Fair
Good
Poor
Fair
Good
Poor
Fair
Good
Sanjana assumes, for simplicity, that the gross margin and the estimated number of customers are independent. Thus, she has nine
possible scenarios. In addition to the cost of the products sold, Sanjana estimates staffing costs to be $31,000 plus $2 for every
customer in excess of 26,000. The marketing and administrative costs are estimated to be $11,100 plus 3 percent of the gross margin
question 7- Home...
Required:
Prepare an analysis of the possible operating income for Sanjana similar to that in Exhibit 13.15. What is the range of operating
incomes?
Gross
Margin
$
$
$
$
$
$
Goods)
$5.6
4.6
1.8
$
$
1050
$
1.8
4.6
5.6
1.8
4.6
5.6
1.8
4.6
5.6
Number of
Customers
36,000
26,000
21,000
Number of
Customers.
21,000
21,000
21,000
26,000
26,000
26,000
36,000
36,000
36,000
Gross Margin
Operating
Costs
Marketing &
Admin
Operating
Profit (Loss)
$
$
$
$
$
$
$
$
$
0
0
0
0
0
0
0
0
0
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