PPC ads on a SERP: A. Generate more traffic than organic SERP links. B. Cost significantly more than organic SERP links. C. Are considered more reliable, so they receive more clicks. D. Require regular monitoring, just like organic SERP links.

Accounting Information Systems
10th Edition
ISBN:9781337619202
Author:Hall, James A.
Publisher:Hall, James A.
Chapter13: Systems Development And Program Change Activities
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. PPC ads on a SERP: A. Generate more traffic than organic SERP links. B. Cost significantly more than organic SERP links. C. Are considered more reliable, so they receive more clicks. D. Require regular monitoring, just like organic SERP links.
1.
PPC ads on a SERP:
A. Generate more traffic than organic SERP links.
B. Cost significantly more than organic SERP links.
C. Are considered more reliable, so they receive more clicks.
D. Require regular monitoring, just like organic SERP links.
Transcribed Image Text:1. PPC ads on a SERP: A. Generate more traffic than organic SERP links. B. Cost significantly more than organic SERP links. C. Are considered more reliable, so they receive more clicks. D. Require regular monitoring, just like organic SERP links.
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