PEPSICO Lays Tropicana. QUAKER pepsi. As the world's second largest food and beverage com any, PepsiCo realized that the increased focus on health and wellness (both societal and political) meant that the company needed to invest more heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a much larger part of the company's portfolio than it is today. She wants to increase what she calls its 'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has moved to acquire brands in the functional food and beverage space (Naked) and increased investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to the changing environment, other companies have not fared as well.
PEPSICO Lays Tropicana. QUAKER pepsi. As the world's second largest food and beverage com any, PepsiCo realized that the increased focus on health and wellness (both societal and political) meant that the company needed to invest more heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a much larger part of the company's portfolio than it is today. She wants to increase what she calls its 'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has moved to acquire brands in the functional food and beverage space (Naked) and increased investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to the changing environment, other companies have not fared as well.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
One of the best-known tools for scanning and managing the environment is a SWOT analysis. please conduct a SWOT analysis on PepsiCo.
Transcribed Image Text:PEPSICO
Lays Tropicana.
QUAKER
pepsi.
As the world's second largest food and beverage company, PepsiCo realized that the increased focus
on health and wellness (both societal and political) meant that the company needed to invest more
heavily in this area. CEO Indra Nooyi's "long-term strategy is to make PepsiCo's 'nutrition business' a
much larger part of the company's portfolio than it is today. She wants to increase what she calls its
'good for you' products – snacks and drinks made of grains, fruit, nuts, vegetables, and dairy – from
the ten billion dollar business it is now into a thirty billion dollar business by 2020." The company has
moved to acquire brands in the functional food and beverage space (Naked) and increased
investment in R&D to formulate healthier ingredients (salt and sugar alternatives) that can be
applied to products within its lucrative soft drink and chips business. While PepsiCo has adapted to
the changing environment, other companies have not fared as well.
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