party-time t-shirts sells t-shirts for parties at the local college.  the company completed the first year of operations, and the shareholders are generally please with the operating results from the income statement: net sales revenue  $350,000 cost of goods sold  210,000 gross profit            140,000 operating expenses: selling expense          40,000 administrative expens 25,000 net income               $75,000 bill hildebrand, the controller, is considering how to expand the business.  he proposes two ways to increas profits to $100,000 during 2018. a.  hildebrand believes he should advertise more heavily.  he believes additional advertising costing $20,000 will increase net sales by 30% and leave administrative expense unchanged.  assume cost of goods sold will remain at the same percentage of net sales as in 2017, so if net sales increase in 2018, cost of goods sold will increase proportionately. b hildebrand proposes selling higher-margin merchandise, such as party dresses, in addition to existing product line.  an importer can supply a minimum of 1,000 dresses for $40 each; party-time can mark these dresses up 100% and sell them for $80.  Hildebrand realizes he will have to advertise the new merchandise, and this advertising will cost $5,000.  party-time can expect to sell only 80% of these dresses during the coming year.  help hildebrand determine which plan to pursue.  prepare a multi-step income statment for 2018 to show the expected net income under each plan.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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party-time t-shirts sells t-shirts for parties at the local college.  the company completed the first year of operations, and the shareholders are generally please with the operating results from the income statement:

net sales revenue  $350,000

cost of goods sold  210,000

gross profit            140,000

operating expenses:

selling expense          40,000

administrative expens 25,000

net income               $75,000

bill hildebrand, the controller, is considering how to expand the business.  he proposes two ways to increas profits to $100,000 during 2018.

a.  hildebrand believes he should advertise more heavily.  he believes additional advertising costing $20,000 will increase net sales by 30% and leave administrative expense unchanged.  assume cost of goods sold will remain at the same percentage of net sales as in 2017, so if net sales increase in 2018, cost of goods sold will increase proportionately.

b hildebrand proposes selling higher-margin merchandise, such as party dresses, in addition to existing product line.  an importer can supply a minimum of 1,000 dresses for $40 each; party-time can mark these dresses up 100% and sell them for $80.  Hildebrand realizes he will have to advertise the new merchandise, and this advertising will cost $5,000.  party-time can expect to sell only 80% of these dresses during the coming year. 

help hildebrand determine which plan to pursue.  prepare a multi-step income statment for 2018 to show the expected net income under each plan. 

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