Panda Motor Berhad is planning to launch a new car model. The company is planning to execute an online advertisement campaign to generate substantial revenues. To achieve the objective, the company is determined to assess whether the campaign's effectiveness will be dependent on a particular age group. A customer survey revealed the following. Table 1 Distribution of age group and online advertisement preference 50 and over Total Under 20 20-40 40-50 70 25 305 40 65 195 110 90 500 Liked Disliked Total 140 60 200 70 30 100 1. Conclude the finding by using the critical value and p-value approach. 2. Explain the implications of the finding on the sales of new car models.

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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Panda Motor Berhad is planning to launch a new car model. The company is
planning to execute an online advertisement campaign to generate substantial
revenues. To achieve the objective, the company is determined to assess whether
the campaign's effectiveness will be dependent on a particular age group. A
customer survey revealed the following.
Table 1 Distribution of age group and online advertisement preference
50 and over Total
Under 20
20-40
40-50
25
305
65
195
90
500
Liked
140
Disliked
60
Total 200
70
40
110
70
30
100
1. Conclude the finding by using the critical value and p-value approach.
2. Explain the implications of the finding on the sales of new car models.
Transcribed Image Text:Panda Motor Berhad is planning to launch a new car model. The company is planning to execute an online advertisement campaign to generate substantial revenues. To achieve the objective, the company is determined to assess whether the campaign's effectiveness will be dependent on a particular age group. A customer survey revealed the following. Table 1 Distribution of age group and online advertisement preference 50 and over Total Under 20 20-40 40-50 25 305 65 195 90 500 Liked 140 Disliked 60 Total 200 70 40 110 70 30 100 1. Conclude the finding by using the critical value and p-value approach. 2. Explain the implications of the finding on the sales of new car models.
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