page of the leading newspapers c hp1,000. It is guaranteed that each 00, while 50,000 persons will read ermore, it is specified that at least pcated for the firm's advertisemen
page of the leading newspapers c hp1,000. It is guaranteed that each 00, while 50,000 persons will read ermore, it is specified that at least pcated for the firm's advertisemen
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:A pharmaceutical firm wishes to allocate Php50,000 towards advertising in newspapers
and magazines. The intention of the firm is to maximize the exposure of its
advertisements. Each page of the leading newspapers costs Php500 and each page of
the magazine costs Php1,000. It is guaranteed that each page of the magazine will reach
an audience of 250,000, while 50,000 persons will read each page of the newspaper
advertisement. Furthermore, it is specified that at least one page of the magazine and
newspaper will be allocated for the firm's advertisement. Find the maximum exposure
of the advertisement.
Newspaper
Magazine
Limitations
1
0.
1
1
500
1000
50,000
50,000
250,000
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