Overheard at the water cooler: "The demand and cost estimates that were provided at the meeting are very useful Q = 90 - 6.5P and TC = 150 + 3.5Q. Unfortunately, what we didn't realize at the time was that our fixed costs were underestimated by at least 30 percent. This means that we'll have to adjust our price upward by at least 30 percent to cover the added fixed cost. In any case, there is no way in the world that we can survive by charging less than $9 for our product." A. Illustrate your answer with the use of a graph indicating the firm's short-run cost structure.  B. What price do you think this frm should charge if it wants to mazimize its short run profit?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Overheard at the water cooler: "The demand and cost estimates that were provided at the meeting are very useful Q = 90 - 6.5P and TC = 150 + 3.5Q. Unfortunately, what we didn't realize at the time was that our fixed costs were underestimated by at least 30 percent. This means that we'll have to adjust our price upward by at least 30 percent to cover the added fixed cost. In any case, there is no way in the world that we can survive by charging less than $9 for our product."

A. Illustrate your answer with the use of a graph indicating the firm's short-run cost structure. 

B. What price do you think this frm should charge if it wants to mazimize its short run profit? 

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