organizing items into familiar, manageable units a photographic memory taking not more than a few tenths of a second an increase in a synapse's firing potential after brief stimulation; believed to be the neural basis for learning momentary sensory memory of auditory stimuli encoding that requires attention and conscious effort : chunking :: iconic memory : long-term potentiation or LTP :: echoic memory : effortful processing : automatic processing : proactive interference : recall : semantic encoding : short-term memory : storage : working memory : explicit memory : implicit memory : rehearsal : relearning : imagery : mnemonics : spacing effect : serial positioning effect : misinformation effect : retrieval : retroactive interference

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