One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned to increase its conversion rates. A sample of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.

MATLAB: An Introduction with Applications
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ISBN:9781119256830
Author:Amos Gilat
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Chapter1: Starting With Matlab
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2. One of the biggest issues facing e-retailers is the ability to turn browsers into
buyers. This is measured by the conversion rate, the percentage of browsers who
buy something in their visit to a site. The conversion rate for a company's website
was 10.1%. The website at the company was redesigned to increase its conversion
rates. A sample of 200 browsers at the redesigned site was selected. Suppose that
24 browsers made a purchase. The company officials would like to know if there
is evidence of an increase in conversion rate at the 5% level of significance.
Transcribed Image Text:2. One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned to increase its conversion rates. A sample of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
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