Once upon a time, there was an amazing group of students who studied at Cronfwoman University. News had spread about how good these students were – both at school work, and at working with each other. They chit‐chatted with their neighbors in class, collaboratively worked with them and shared many a smiles with them. The amazing students were approached by an investor, Ms Finn Ance Major, who asked for their help. The investor was contemplating setting up a Sandwich Shop at the University and wondered if that was a good investment. What is your recommendation to Ms Finn Ance Major? Here is some information to get you started: 1. The Sandwich Shop will sell made‐to‐order cold and hot sandwiches, and non‐alcoholic beverages only 2. The University has an intake of 6,000 students for the 3‐year Undergraduate program and 1,000 students for the 2‐year Master’s Program per year 3. There are a 4 other food options on campus – but none of these offer sandwiches 4. The investment horizon is 6 years 5. Use a discount rate of 11% 6. Use a tax rate of 35% You will need to make plenty of assumptions (revenues, opex, capex, working capital…..). There is no “right” answer – first think about the big picture (strategy, operations, marketing, ….) and then how that story translates into your assumptions.
Once upon a time, there was an amazing group of students who studied at Cronfwoman University. News had spread about how good these students were – both at school work, and at working with each other. They chit‐chatted with their neighbors in class, collaboratively worked with them and shared many a smiles with them. The amazing students were approached by an investor, Ms Finn Ance Major, who asked for their help. The investor was contemplating setting up a Sandwich Shop at the University and wondered if that was a good investment. What is your recommendation to Ms Finn Ance Major? Here is some information to get you started: 1. The Sandwich Shop will sell made‐to‐order cold and hot sandwiches, and non‐alcoholic beverages only 2. The University has an intake of 6,000 students for the 3‐year Undergraduate program and 1,000 students for the 2‐year Master’s Program per year 3. There are a 4 other food options on campus – but none of these offer sandwiches 4. The investment horizon is 6 years 5. Use a discount rate of 11% 6. Use a tax rate of 35% You will need to make plenty of assumptions (revenues, opex, capex, working capital…..). There is no “right” answer – first think about the big picture (strategy, operations, marketing, ….) and then how that story translates into your assumptions.
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