Once you have studied the importance of the marketing environment and have acquired the knowledge, in this activity you will analyze the macro and microenvironment of a real company in a specific context in order to put into practice the knowledge you have learned. In this activity you will research what are the factors that surround the mobile social enterprise FAIRPHONE at present and how they are impacting its situation in order to detect what are its areas of improvement and propose solutions in relation to the objectives that are raised. You will have to achieve the following milestones:     Milestone 1: Research the macroenvironment. What socioeconomic, political, or market situations currently surround FAIRPHONE? Analyze the marketing macroenvironment factors studied during the course that currently surround and influence FAIRPHONE. Milestone 2: Research the microenvironment. Analyze the factors of FAIRPHONE's microenvironment studied during the course. Accompany your analysis with a SWOT to present the results. Explain the conclusions obtained from this analysis and detail the areas for improvement and actions to be taken. Milestone 3: Analyze the vision, mission and values of the company. Milestone 4: Analyze the competition. Perform a comparative matrix with three direct competitors, use the Boston Consulting Group matrix