o online, some data collection tool is watching and transmitting every move I make, so that I cannot even accidentally click on something without some tech company like Google thinking that I am interested in whatever product or website I went to. The personalized ads that arise from this data collection are the most easily observable affects of Big Data in my life, and while it is generally nice to see ads for products that I find interesting, as opposed to TV ads for products that I have no connection to, I do not like the idea of companies spying on me in order to profile my online habits and deliver me those ads. The risk of having so much data in today's world is that computers are now capable of sorting through the entirety of information created by the activities of the Internet population. There has always been a huge amount of data loaded in the actions of online users, but now this amount of data is realistically readable, meaning there is no real privacy to online actions. Companies are able to create a profile of you based on what your online activities, and there is great risk in

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
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Please agree/disagree and add a little more information regarding the below statement.

"The impact of Big Data on my daily life, and the daily lives of most people on this planet, mainly pertains to the ceaseless collection of information I create during my time spent on the Internet. It pains me to know that no matter what I do online, some data collection tool is watching and transmitting every move I make, so that I cannot even accidentally click on something without some tech company like Google thinking that I am interested in whatever product or website I went to. The personalized ads that arise from this data collection are the most easily observable affects of Big Data in my life, and while it is generally nice to see ads for products that I find interesting, as opposed to TV ads for products that I have no connection to, I do not like the idea of companies spying on me in order to profile my online habits and deliver me those ads.

The risk of having so much data in today's world is that computers are now capable of sorting through the entirety of information created by the activities of the Internet population. There has always been a huge amount of data loaded in the actions of online users, but now this amount of data is realistically readable, meaning there is no real privacy to online actions. Companies are able to create a profile of you based on what your online activities, and there is great risk in this ability as hiding any personal information from these corporations may never be an option again."

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