Number the question The CDC Crisis Emergency and Risk Communication (CERC) offers tools that provide practical lessons learned from emergency responses based on psychological and communication sciences (there is also an online Crisis training module, but it is currently being updated). The CERC tools are intended for public health response officials and communicators who have a basic knowledge of public health communication, working with the media and social media, and local and national response structures. After reviewing the CERC manuals, you will be able to: Explain Crisis and Emergency Risk Communication principles. Describe the psychology of a crisis and the type of messages each audience needs. Explain how to tailor messages. Define core concepts of crisis communication planning. Explain the roles of the media and spokesperson. Describe the benefits of social media and mobile media devices. Identify ways to develop relationships with stakeholders and partners. For this assignment, review the following CERC manuals then submit answers the questions below. 1.What is the purpose of CERC in response to a crisis? 2. What are the six (6) core principles of successful crisis and emergency risk communication response? 3. What are seven (7) cultural factors that might influence the way people listen, and respond to risk/emergency messages? 4. What are the five (5) pitfalls to avoid when delivering risk/emergency messages?

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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Number the question The CDC Crisis Emergency and Risk Communication (CERC) offers tools that provide practical lessons learned from emergency responses based on psychological and communication sciences (there is also an online Crisis training module, but it is currently being updated). The CERC tools are intended for public health response officials and communicators who have a basic knowledge of public health communication, working with the media and social media, and local and national response structures. After reviewing the CERC manuals, you will be able to: Explain Crisis and Emergency Risk Communication principles. Describe the psychology of a crisis and the type of messages each audience needs. Explain how to tailor messages. Define core concepts of crisis communication planning. Explain the roles of the media and spokesperson. Describe the benefits of social media and mobile media devices. Identify ways to develop relationships with stakeholders and partners. For this assignment, review the following CERC manuals then submit answers the questions below. 1.What is the purpose of CERC in response to a crisis? 2. What are the six (6) core principles of successful crisis and emergency risk communication response? 3. What are seven (7) cultural factors that might influence the way people listen, and respond to risk/emergency messages? 4. What are the five (5) pitfalls to avoid when delivering risk/emergency messages?
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