Note: Please write down your answer step by step solution. Gam Co sells electronic equipment and is about to launch a new product onto the market. It needs to prepare its budget for the coming year and is trying to decide whether to launch the product at a price of $30 or $ 35 per unit. The following information has been obtained from market research: Price per unit $ 30 Price per unit $ 35 Probability Probability 0.4 0.5 Sales Volume 120,000 110,000 0.3 0.3 Sales Volume 108,000 100,000
Note: Please write down your answer step by step solution. Gam Co sells electronic equipment and is about to launch a new product onto the market. It needs to prepare its budget for the coming year and is trying to decide whether to launch the product at a price of $30 or $ 35 per unit. The following information has been obtained from market research: Price per unit $ 30 Price per unit $ 35 Probability Probability 0.4 0.5 Sales Volume 120,000 110,000 0.3 0.3 Sales Volume 108,000 100,000
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:Problem 4
Note: Please write down your answer step by step solution.
Gam Co sells electronic equipment and is about to launch a new product onto the market. It needs to
prepare its budget for the coming year and is trying to decide whether to launch the product at a price of
$30 or $ 35 per unit. The following information has been obtained from market research:
Price per unit $ 30
Price per unit $ 35
Probability
Probability
0.4
0.5
Sales Volume
120,000
110,000
0.3
0.3
Sales Volume
108,000
100,000

Transcribed Image Text:0.1
140,000
0.4
94,000
Notes:
Variable production costs would be $ 12 per unit for production volume up to and including 100,000 units
each year. However, if production exceeds 100,000 units each year, the variable production cost per unit
would fall to $ 11 for all units produced.
Advertising costs would be 900,000 per annum at a selling price of $ 30 and $970,000 per annum at a
price of $ 35.
Fixed Production cost would be $450,000 per annum.
Q4.1. Calculate each of the six possible profit outcomes which could arise for Gam Co in the coming year.
Q4.2.Calculate the expected value of profit for each of the two price options and recommend, on this
basis, which option Gam Co would choose.
Q4.3. Briefly explain the maximin decision and identify which price should be chosen by management if
they use this rule to decide which price should be charged. (
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