Next, consider a case that the integrated firm produce the product and sell directly to consumers. Suppose the market demand is q = 70 - p. Marginal costs are constant and equal to 10. Find the optimal retail price (p¹): Find the quantity demanded (q) that corresponds to pi: Find the firm's profit (n) that corresponds to pl

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter11: Price-searcher Markets With High Entry Barriers
Section: Chapter Questions
Problem 14CQ
icon
Related questions
Question

part G H I 

1) Suppose that market demand is linear, q = 70 - p. Marginal costs are constant and equal to 10.
The upstream firm, which is a manufacturer, does not sell directly but through a single
downstream firm, which is a retailer. The manufacturer set the wholesale price w at stage 1. At
stage 2, the retailer who is assumed not to incur any costs except wholesale price (w), observes
the wholesale price and sets the retail price p.
Find the optimal wholesale price (w*):
Find the optimal retail price (p*):
Find the quantity demanded (q*) that corresponds to p*:
Find the manufacturer's profit (TM) that corresponds to p*:
Find the retailer's profit (TR) that corresponds to p*:
Find the overall channel profit (II* = TUM+ TUR):
Transcribed Image Text:1) Suppose that market demand is linear, q = 70 - p. Marginal costs are constant and equal to 10. The upstream firm, which is a manufacturer, does not sell directly but through a single downstream firm, which is a retailer. The manufacturer set the wholesale price w at stage 1. At stage 2, the retailer who is assumed not to incur any costs except wholesale price (w), observes the wholesale price and sets the retail price p. Find the optimal wholesale price (w*): Find the optimal retail price (p*): Find the quantity demanded (q*) that corresponds to p*: Find the manufacturer's profit (TM) that corresponds to p*: Find the retailer's profit (TR) that corresponds to p*: Find the overall channel profit (II* = TUM+ TUR):
Next, consider a case that the integrated firm produce the product and sell directly to
consumers. Suppose the market demand is q = 70 - p. Marginal costs are constant and equal
to 10.
Find the optimal retail price (p¹):
Find the quantity demanded (q) that corresponds to pi:
Find the firm's profit (T) that corresponds to p
Transcribed Image Text:Next, consider a case that the integrated firm produce the product and sell directly to consumers. Suppose the market demand is q = 70 - p. Marginal costs are constant and equal to 10. Find the optimal retail price (p¹): Find the quantity demanded (q) that corresponds to pi: Find the firm's profit (T) that corresponds to p
Expert Solution
steps

Step by step

Solved in 3 steps with 2 images

Blurred answer
Knowledge Booster
Financial Statements
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Microeconomics: Private and Public Choice (MindTa…
Microeconomics: Private and Public Choice (MindTa…
Economics
ISBN:
9781305506893
Author:
James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:
Cengage Learning
Economics: Private and Public Choice (MindTap Cou…
Economics: Private and Public Choice (MindTap Cou…
Economics
ISBN:
9781305506725
Author:
James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:
Cengage Learning
Managerial Economics: Applications, Strategies an…
Managerial Economics: Applications, Strategies an…
Economics
ISBN:
9781305506381
Author:
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:
Cengage Learning