Next, consider a case that the integrated firm produce the product and sell directly to consumers. Suppose the market demand is q = 70 - p. Marginal costs are constant and equal to 10. Find the optimal retail price (p): Find the quantity demanded (q) that corresponds to p Find the firm's profit (n) that corresponds to p
Next, consider a case that the integrated firm produce the product and sell directly to consumers. Suppose the market demand is q = 70 - p. Marginal costs are constant and equal to 10. Find the optimal retail price (p): Find the quantity demanded (q) that corresponds to p Find the firm's profit (n) that corresponds to p
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:Next, consider a case that the integrated firm produce the product and sell directly to
consumers. Suppose the market demand is q = 70 - p. Marginal costs are constant and equal
to 10.
Find the optimal retail price (p¹):
Find the quantity demanded (q) that corresponds to pi:
Find the firm's profit (T) that corresponds to p

Transcribed Image Text:1) Suppose that market demand is linear, q = 70 - p. Marginal costs are constant and equal to 10.
The upstream firm, which is a manufacturer, does not sell directly but through a single
downstream firm, which is a retailer. The manufacturer set the wholesale price w at stage 1. At
stage 2, the retailer who is assumed not to incur any costs except wholesale price (w), observes
the wholesale price and sets the retail price p.
Find the optimal wholesale price (w*):
Find the optimal retail price (p*):
Find the quantity demanded (q*) that corresponds to p*:
Find the manufacturer's profit (TM) that corresponds to p*:
Find the retailer's profit (TR) that corresponds to p*:
Find the overall channel profit (II* = TUM+ TUR):
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