Name the four major factors that influence consumer buyer behaviour

Q: Name the 3 determining factors in a buying decision

A: Buying decision of consumers is affected many factors like taste and preferences, income levels,…

Q: What is the difference between brand insistence and brand preference?

A: A brand can be denoted as a name, symbol, design, word, or sentence that differentiates a product…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.