Name recognition, part II. The advertising companydescribed in Exercise 37 is thinking about signing aWNBA star to an endorsement deal. In its poll, 27% ofthe respondents could identify her.a) Fans who never took Statistics can’t understand whythe company did not offer this WNBA player an endorsement contract even though the 27% recog-nition rate in the poll is above the 25% threshold. Explain it to them.b) Suppose that further polling reveals that this WNBA star really is known to about 30% of the target audi-ence. Did the company initially commit a Type I or Type II error in not signing her?c) Would the power of the company’s test have beenhigher or lower if the player were more famous?Explain.

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Name recognition, part II. The advertising company
described in Exercise 37 is thinking about signing a
WNBA star to an endorsement deal. In its poll, 27% of
the respondents could identify her.
a) Fans who never took Statistics can’t understand why
the company did not offer this WNBA player an
endorsement contract even though the 27% recog-
nition rate in the poll is above the 25% threshold.
Explain it to them.
b) Suppose that further polling reveals that this WNBA
star really is known to about 30% of the target audi-
ence. Did the company initially commit a Type I or
Type II error in not signing her?
c) Would the power of the company’s test have been
higher or lower if the player were more famous?
Explain.
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