Morrisom National Bank has requested an analysis of checking account profitability by custom- er type. Customers are categorized according to the size of their account: low balances, medium balances, and high balances. The activities associated with the three different customer catego- ries and their associated annual costs are as follows: Opening and closing accounts Issuing monthly statements Processing transactions Customer inquiries Providing automatic teller machine (ATM) services Total cost $ 300,000 450,000 3,075,000 600,000 1,680,000 $6,105,000
Morrisom National Bank has requested an analysis of checking account profitability by custom- er type. Customers are categorized according to the size of their account: low balances, medium balances, and high balances. The activities associated with the three different customer catego- ries and their associated annual costs are as follows: Opening and closing accounts Issuing monthly statements Processing transactions Customer inquiries Providing automatic teller machine (ATM) services Total cost $ 300,000 450,000 3,075,000 600,000 1,680,000 $6,105,000
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:Chapter 5 Activity-Based Costing and Management
Problem 5-57 Customers as a Cost Object
Morrisom National Bank has requested an analysis of checking account profitability by custom-
er type. Customers are categorized according to the size of their account: low balances, medium
balances, and high balances. The activities associated with the three different customer catego-
ries and their associated annual costs are as follows:
Opening and closing accounts
Issuing monthly statements
Processing transactions
Customer inquiries
$ 300,000
450,000
3,075,000
0000 Providing automatic teller machine (ATM) services
600,000
Total cost
1,680,000
$6,105,000
Additional data concerning the usage of the activities by the various customers are also
provided:
Account Balance
Low
Medium
High
Number of accounts opened/closed
22,500
4,500
3,000
Number of statements issued
675,000
150,000
75,000
Processing transactions
27,000,000
3,000,000
750,000
Number of telephone minutes
1,500,000
900,000
600,000
Number of ATM transactions
2,025,000
300,000
75,000
Number of checking accounts
57,000
12,000
6,000
Required:
(Note: Round answers to two decimal places.)
1. Calculate a cost per account per year by dividing the total cost of processing and
maintaining checking accounts by the total number of accounts. What is the average fee
per month that the bank should charge to cover the costs incurred because of checking
accounts?
2. Calculate a cost per account by customer category by using activity rates.
3. Currently, the bank offers free checking to all of its customers. The interest revenues
$90
per account; however, the interest revenues earned per account by category
average
are $80, $100, and $165 for the low-, medium-, and high-balance accounts, respectively.
Calculate the average profit per account (average revenue minus average cost from
Requirement 1). Then calculate the profit per account by using the revenue per customer
type and the unit cost per customer type calculated in Requirement 2.
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