More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees. This illustrates a(n) marketing system. O administered VMS horizontal O contractual VMS • corporate vertical direct
More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees. This illustrates a(n) marketing system. O administered VMS horizontal O contractual VMS • corporate vertical direct
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.3: A Firm's External Macro Environment: Pestel
Problem 3CTQ: Explain what favorable PESTEL factors support LEGOs efforts.
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Transcribed Image Text:Question 13
More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees.
This illustrates a(n)
marketing system.
O administered VMS
O horizontal
O contractual VMS
O corporate vertical
O direct
Question 14
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