More interpretations A household appliance manufac-turer wants to analyze the relationship between total sales and the company’s three primary means of advertising(television, magazines, and radio). All values were inmillions of dollars. They found the regression equationSales = 250 + 6.75 TV + 3.5 Radio + 2.3 Magazines.One of the interpretations below is correct. Which is it?Explain what’s wrong with the others.a) If they did no advertising, their income would be$250 million.b) Every million dollars spent on radio makes salesincrease $3.5 million, all other things being equal.c) Every million dollars spent on magazines increasesTV spending $2.3 million.d) Sales increase on average about $6.75 million for eachmillion spent on TV, after allowing for the effects ofthe other kinds of advertising.

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ISBN:9781119256830
Author:Amos Gilat
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More interpretations A household appliance manufac-
turer wants to analyze the relationship between total sales
and the company’s three primary means of advertising
(television, magazines, and radio). All values were in
millions of dollars. They found the regression equation
Sales = 250 + 6.75 TV + 3.5 Radio + 2.3 Magazines.
One of the interpretations below is correct. Which is it?
Explain what’s wrong with the others.
a) If they did no advertising, their income would be
$250 million.
b) Every million dollars spent on radio makes sales
increase $3.5 million, all other things being equal.
c) Every million dollars spent on magazines increases
TV spending $2.3 million.d) Sales increase on average about $6.75 million for each
million spent on TV, after allowing for the effects of
the other kinds of advertising.
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