Mohave Corp. is considering eliminating a product from its Sand Trap line of beach umbrellas. This collection is aimed at people who spend time on the beach or have an outdoor patio near the beach. Two products, the Indigo and Verde umbrellas, have impressive sales. However, sales for the Azul model have been dismal. Mohave’s information related to the Sand Trap line is shown below. Segmented Income Statement for Mohave’s Sand Trap Beach Umbrella Products Indigo Verde Azul Total Sales revenue $ 60,000 $ 60,000 $ 30,000 $ 150,000 Variable costs 34,000 31,000 26,000 91,000 Contribution margin $ 26,000 $ 29,000 $ 4,000 $ 59,000 Less: Direct fixed costs 1,900 2,500 2,000 6,400 Segment margin $ 24,100 $ 26,500 $ 2,000 $ 52,600 Common fixed costs* 17,840 17,840 8,920 44,600 Net operating income (loss) $ 6,260 $ 8,660 $ (6,920 ) $ 8,000 *Allocated based on total sales revenue Mohave has determined that eliminating the Azul model would cause sales of the Indigo and Verde models to increase by 10 percent and 15 percent, respectively. Variable costs for these two models would increase proportionately. Although the direct fixed costs could be eliminated, the common fixed costs are unavoidable. The common fixed costs would be redistributed to the remaining two products. 3-b. Should Mohave drop the Azul model?3-c. What is the increase or decrease in the net operating income of Mohave?
Mohave Corp. is considering eliminating a product from its Sand Trap line of beach umbrellas. This collection is aimed at people who spend time on the beach or have an outdoor patio near the beach. Two products, the Indigo and Verde umbrellas, have impressive sales. However, sales for the Azul model have been dismal.
Mohave’s information related to the Sand Trap line is shown below.
Segmented Income Statement for Mohave’s | ||||||||||||
Sand Trap Beach Umbrella Products | ||||||||||||
Indigo | Verde | Azul | Total | |||||||||
Sales revenue | $ | 60,000 | $ | 60,000 | $ | 30,000 | $ | 150,000 | ||||
Variable costs | 34,000 | 31,000 | 26,000 | 91,000 | ||||||||
Contribution margin | $ | 26,000 | $ | 29,000 | $ | 4,000 | $ | 59,000 | ||||
Less: Direct fixed costs | 1,900 | 2,500 | 2,000 | 6,400 | ||||||||
Segment margin | $ | 24,100 | $ | 26,500 | $ | 2,000 | $ | 52,600 | ||||
Common fixed costs* | 17,840 | 17,840 | 8,920 | 44,600 | ||||||||
Net operating income (loss) | $ | 6,260 | $ | 8,660 | $ | (6,920 | ) | $ | 8,000 | |||
*Allocated based on total sales revenue
Mohave has determined that eliminating the Azul model would cause sales of the Indigo and Verde models to increase by 10 percent and 15 percent, respectively. Variable costs for these two models would increase proportionately. Although the direct fixed costs could be eliminated, the common fixed costs are unavoidable. The common fixed costs would be redistributed to the remaining two products.
3-b. Should Mohave drop the Azul model?
3-c. What is the increase or decrease in the net operating income of Mohave?
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