Mission Statement of Toyota:     “To create vehicles that are popular with consumers.” In expanded form, Toyota’s mission statement includes the following strategic actions: Provide world‐class safety to protect the lives of customers.  Provide optimisation of energy/infrastructure to local communities. Put a high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”. Deliver cars that stimulate and even inspire, and earn smiles from our customers. Address employees’ education under “Genchi‐genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed. Through true mutual trust with partners, contribute to the development of new technology and improved expertise. Contribute to the economic development of local communities with R&D operations functioning effectively in each region.”   Question: A mission statement needs to contain certain elements.   Analyze Toyota’s mission statement according to any five questions that a mission statement should answer.

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Mission Statement of Toyota:     “To create vehicles that are popular with consumers.” In expanded form, Toyota’s mission statement includes the following strategic actions:

  • Provide world‐class safety to protect the lives of customers. 
  • Provide optimisation of energy/infrastructure to local communities.
  • Put a high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
  • Deliver cars that stimulate and even inspire, and earn smiles from our customers.
  • Address employees’ education under “Genchi‐genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.
  • Through true mutual trust with partners, contribute to the development of new technology and improved expertise.
  • Contribute to the economic development of local communities with R&D operations functioning effectively in each region.”

 

Question: A mission statement needs to contain certain elements.   Analyze Toyota’s mission statement according to any five questions that a mission statement should answer.

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