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Minimum Alternative Brands Evaluative Criteria Criteria Acceptable Performance Importance Aprilia Vespa Honda Piaggio BMW Кутсо Price 30 4 2 4 2 4 Horsepower Weight Gas economy 15 4 2 5 4 5 3 3 3 35 3 4 4 3 2 4 5 Color selection 10 3 4 4 3 2 Frame 5 3 3 Note: 1 = Very poor; 2 = Poor; 3 = Fair; 4 = Good; and 5 = Very good.

Minimum Alternative Brands Evaluative Criteria Criteria Acceptable Performance Importance Aprilia Vespa Honda Piaggio BMW Кутсо Price 30 4 2 4 2 4 Horsepower Weight Gas economy 15 4 2 5 4 5 3 3 3 35 3 4 4 3 2 4 5 Color selection 10 3 4 4 3 2 Frame 5 3 3 Note: 1 = Very poor; 2 = Poor; 3 = Fair; 4 = Good; and 5 = Very good.

ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question

The table below represents a particular
consumer’s evaluative criteria, criteria importance,
acceptable level of performance, and judgments
of performance with respect to several brands
of motor scooters. Discuss the brand choice
this consumer would make when using the
lexicographic, compensatory, and conjunctive
decision rules.

Minimum Alternative Brands Evaluative Criteria Criteria Acceptable Performance Importance Aprilia Vespa Honda Piaggio BMW Кутсо Price 30 4 2 4 2 4 Horsepower Weight Gas economy 15 4 2 5 4 5 3 3 3 35 3 4 4 3 2 4 5 Color selection 10 3 4 4 3 2 Frame 5 3 3 Note: 1 = Very poor; 2 = Poor; 3 = Fair; 4 = Good; and 5 = Very good.
Transcribed Image Text:Minimum Alternative Brands Evaluative Criteria Criteria Acceptable Performance Importance Aprilia Vespa Honda Piaggio BMW Кутсо Price 30 4 2 4 2 4 Horsepower Weight Gas economy 15 4 2 5 4 5 3 3 3 35 3 4 4 3 2 4 5 Color selection 10 3 4 4 3 2 Frame 5 3 3 Note: 1 = Very poor; 2 = Poor; 3 = Fair; 4 = Good; and 5 = Very good.
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