Melford Industries sells a product to a wholesaler for $52. The wholesaler applies a 30% markup based on selling price when selling to a retailer. The retailer then applies a 40% markup based on selling price to determine the final price to the consumer. What is the final selling price to the consumer?

Melford Industries sells a product to a wholesaler for $52. The wholesaler applies a 30% markup based on selling price when selling to a retailer. The retailer then applies a 40% markup based on selling price to determine the final price to the consumer. What is the final selling price to the consumer?

Intermediate Financial Management (MindTap Course List)

13th Edition

ISBN:9781337395083

Author:Eugene F. Brigham, Phillip R. Daves

Publisher:Eugene F. Brigham, Phillip R. Daves

Chapter23: Other Topics In Working Capital Management

Section: Chapter Questions

Problem 8MC

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Melford Industries sells a product to a wholesaler for $52. The wholesaler applies a 30% markup based on selling price when selling to a retailer. The retailer then applies a 40% markup based on selling price to determine the final price to the consumer. What is the final selling price to the consumer? Answer
Melford Industries sells a product to a wholesaler for $52. The wholesaler applies a 30% markup based on selling price when selling to a retailer. The retailer then applies a 40% markup based on selling price to determine the final price to the consumer. What is the final selling price to the consumer?
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