McDonald’s, Burger King, and Wendy’s all produce hamburgers, among other things. However,if you prefer burgers from McDonald’s, you mightconsider other burgers an imperfect substitute.With this in mind, how would you expect McDonald’s to set its prices in the short run? Describe therelationship between price, marginal revenue, andmarginal cost.

Economics (MindTap Course List)
13th Edition
ISBN:9781337617383
Author:Roger A. Arnold
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Chapter22: Perfect Competition
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McDonald’s, Burger King, and Wendy’s all produce hamburgers, among other things. However,
if you prefer burgers from McDonald’s, you might
consider other burgers an imperfect substitute.
With this in mind, how would you expect McDonald’s to set its prices in the short run? Describe the
relationship between price, marginal revenue, and
marginal cost.

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