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Marketing campaign A is tested in one regions and marketing campaign B is te in another one of the six regions. The c

Marketing campaign A is tested in one regions and marketing campaign B is te in another one of the six regions. The c

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Marketing campaign A is tested in one of six regions and marketing campaign B is tested in another one of the six regions. The other four regions simply continued with normal operations and served as a control group with which to compare the results. Assume sales are equal across all six regions under ordinary conditions without a marketing campaign. The results from A yielded 1.10 times ordinary sales (p < 0.05). The results from B yielded 1.05 times ordinary sales (p < 0.01). Which of the following statements is correct? a. Both campaigns A and B are successful b. A is an inferior campaign method due to the p-value C. Only B is successful d. Only A is successful e. Neither A nor B is statistically significant
Transcribed Image Text:Marketing campaign A is tested in one of six regions and marketing campaign B is tested in another one of the six regions. The other four regions simply continued with normal operations and served as a control group with which to compare the results. Assume sales are equal across all six regions under ordinary conditions without a marketing campaign. The results from A yielded 1.10 times ordinary sales (p < 0.05). The results from B yielded 1.05 times ordinary sales (p < 0.01). Which of the following statements is correct? a. Both campaigns A and B are successful b. A is an inferior campaign method due to the p-value C. Only B is successful d. Only A is successful e. Neither A nor B is statistically significant
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