Marketing campaign A is tested in one regions and marketing campaign B is te in another one of the six regions. The c
Marketing campaign A is tested in one regions and marketing campaign B is te in another one of the six regions. The c
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Transcribed Image Text:Marketing campaign A is tested in one of six
regions and marketing campaign B is tested
in another one of the six regions. The other
four regions simply continued with normal
operations and served as a control group
with which to compare the results. Assume
sales are equal across all six regions under
ordinary conditions without a marketing
campaign. The results from A yielded 1.10
times ordinary sales (p < 0.05). The results
from B yielded 1.05 times ordinary sales (p
< 0.01). Which of the following statements
is correct?
a. Both campaigns A and B are successful
b. A is an inferior campaign method due to
the p-value
C. Only B is successful
d. Only A is successful
e. Neither A nor B is statistically significant
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