Market Power and Monopoly - End of Chapter Problem Green Machine is the only greenhouse in isolated Point Barrow, Alaska, and therefore has a monopoly on the sale of fresh flowers. The manager estimates that the elasticity of demand for flowers is -0.5. Green Machine cannot be maximizing profits because it is operating in the inelastic portion of its demand curve, so it can increase price and still gain more revenue while lowering cost. This will increase profits. according to the Lerner index an elasticity of demand of -0.5 means Green Machine's markup is 50% higher than what it should be, so it needs to decrease price and increase sales. elasticity of demand is negative; therefore, Green Machine's total costs are higher than its total revenue, and profits are not being maximized. its marginal revenue must be greater than its marginal cost when elasticity of demand is between 0 and -1, so profits

Market Power and Monopoly - End of Chapter Problem Green Machine is the only greenhouse in isolated Point Barrow, Alaska, and therefore has a monopoly on the sale of fresh flowers. The manager estimates that the elasticity of demand for flowers is -0.5. Green Machine cannot be maximizing profits because it is operating in the inelastic portion of its demand curve, so it can increase price and still gain more revenue while lowering cost. This will increase profits. according to the Lerner index an elasticity of demand of -0.5 means Green Machine's markup is 50% higher than what it should be, so it needs to decrease price and increase sales. elasticity of demand is negative; therefore, Green Machine's total costs are higher than its total revenue, and profits are not being maximized. its marginal revenue must be greater than its marginal cost when elasticity of demand is between 0 and -1, so profits

Exploring Economics

8th Edition

ISBN:9781544336329

Author:Robert L. Sexton

Publisher:Robert L. Sexton

Chapter13: Monopoly And Antitrust

Section: Chapter Questions

Problem 6P

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1. Profit maximization and loss minimization Lagatt Green is a monopoly beer producer and distributor operating in the hypothetical economy of Lightington. Assume that Lagatt Green is not able price discriminate, and so it sells its beer to all customers at the same price per bottle. The following graph gives the marginal cost (MC), marginal revenue (MR), average total cost (ATC), and demand (D) curves that Lagatt Green faces for beer in Lightington. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. 4.00 3.00 2.50 ATC 2.00 X 1.50 1.00 MC 0.00 MR 0 PRICE (Dollars per un Price (Dollars per bottle) 2.00 2.25 Given the earlier information, Jabrill 4.00 3.50…
1. Profit maximization and loss minimization Lagatt Green is a monopoly beer producer and distributor operating in the hypothetical economy of Lightington. Assume that Lagatt Green is not able price discriminate, and so it sells its beer to all customers at the same price per bottle. The following graph gives the marginal cost (MC), marginal revenue (MR), average total cost (ATC), and demand (D) curves that Lagatt Green faces for beer in Lightington. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. PRICE (Dollars per bottle) 4.00 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0 MC 0 0.5 1.5 ATC MR D 1.0 2.0 2.5 3.0 QUANTITY (Thousands of bottles of beer) 3.5 4.0 +…