Mark Cuban , a recent MBA graduate, has just landed his dream job as the Finance Manager at "Fit For You," a rapidly growing fitness franchise specializing in personalized workout plans and group fitness classes. With multiple locations and ambitious expansion plans, Mark Cuban needs to implement a budgeting system that allows for flexibility in a dynamic environment. A static budget won't capture the impact of factors like fluctuating membership numbers, seasonal class variations, and potential new location openings. This is where a flexible budget comes in. The Challenge: Fit For You currently relies on a static budget that forecasts expenses based on historical data and assumed growth rates. However, this approach doesn't account for potential changes in factors like: Membership Fluctuations: Membership numbers can fluctuate based on seasonal trends, marketing campaigns, and competitor activity. Class Mix: The popularity of different fitness classes can vary, impacting staffing requirements and equipment needs. Expansion Costs: The planned opening of new locations will incur additional expenses for rent, staff, and marketing. These factors make it difficult for Fit For You to accurately forecast costs and assess performance. Mark Cuban needs a budgeting system that provides more adaptability and helps management make informed decisions about resource allocation and pricing strategies. Implementing a Flexible Budget Mark Cuban proposes a flexible budget that adjusts based on key activity levels, primarily membership numbers. Hise's the approach: Step 1: Identify Cost Behavior: The first step involves categorizing Fit For You's expenses as fixed or variable. Fixed Costs: Rent, salaries for management and core staff, insurance, utilities (base level). Variable Costs: Instructor salaries (linked to class attendance), cleaning supplies (based on gym usage), marketing expenses (tied to membership acquisition efforts), some utilities (consumptionbased). Step 2: Define Activity Levels: Membership numbers will be the primary activity level for the flexible budget. Mark Cuban establishes three membership levels (Low, Medium, and High) based on historical data and growth projections. This reflects the expected range of member enrollment. Step 3: Develop Cost Functions: For each variable expense category, Mark Cuban develops a formula or function that relates the cost to the activity level (membership numbers). For example, instructor salaries can be calculated as a function of total class attendance, which in turn relates to membership numbers. Required: Question(20 marks) Prepare the Flexible Budget: The flexible budget will be a table with three sections (Low, Medium, High) representing the three membership levels. Each section will list fixed costs and variable costs calculated based on the corresponding membership level. The total cost for each section will be the sum of fixed and variable costs at that activity level with your imaginary items and values which are suitable to the scenario.
Mark Cuban , a recent MBA graduate, has just landed his dream job as the Finance Manager at "Fit
For You," a rapidly growing fitness franchise specializing in personalized workout plans and group
fitness classes. With multiple locations and ambitious expansion plans, Mark Cuban needs to
implement a budgeting system that allows for flexibility in a dynamic environment. A static budget
won't capture the impact of factors like fluctuating membership numbers, seasonal class variations,
and potential new location openings. This is where a flexible budget comes in.
The Challenge:
Fit For You currently relies on a static budget that forecasts expenses based on historical data and
assumed growth rates. However, this approach doesn't account for potential changes in factors like:
- Membership Fluctuations: Membership numbers can fluctuate based on seasonal trends, marketing
campaigns, and competitor activity.
- Class Mix: The popularity of different fitness classes can vary, impacting staffing requirements and
equipment needs.
- Expansion Costs: The planned opening of new locations will incur additional expenses for rent, staff,
and marketing.
These factors make it difficult for Fit For You to accurately
Mark Cuban needs a budgeting system that provides more adaptability and helps management
make informed decisions about resource allocation and pricing strategies.
Implementing a Flexible Budget
Mark Cuban proposes a flexible budget that adjusts based on key activity levels, primarily
membership numbers. Hise's the approach:
Step 1: Identify Cost Behavior:
The first step involves categorizing Fit For You's expenses as fixed or variable.
- Fixed Costs: Rent, salaries for management and core staff, insurance, utilities (base level).
- Variable Costs: Instructor salaries (linked to class attendance), cleaning supplies (based on gym
usage), marketing expenses (tied to membership acquisition efforts), some utilities (consumptionbased).
Step 2: Define Activity Levels:
Membership numbers will be the primary activity level for the flexible budget. Mark Cuban
establishes three membership levels (Low, Medium, and High) based on historical data and growth
projections. This reflects the expected range of member enrollment.
Step 3: Develop Cost Functions:
For each variable expense category, Mark Cuban develops a formula or function that relates the cost
to the activity level (membership numbers). For example, instructor salaries can be calculated as a
function of total class attendance, which in turn relates to membership numbers.
Required: Question(20 marks)
Prepare the Flexible Budget:
The flexible budget will be a table with three sections (Low, Medium, High) representing the three
membership levels. Each section will list fixed costs and variable costs calculated based on the
corresponding membership level. The total cost for each section will be the sum of fixed and variable
costs at that activity level with your imaginary items and values which are suitable to the scenario.
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