Maria Lorenzi owns an ice cream stand she operates during the summer months in West Yellowstone, Montana. She is unsure how to price her ice cream cones and has experimented with two prices in successive weeks during the busy August season. The number of people who entered the store was roughly the same each week. During the first week, she priced the cones at $4.40 and 2,075 cones were sold. During the second week, she priced the cones at $4.90 and 1,650 cones were sold. The variable cost of a cone is $.80 and consists solely of the costs of the ice cream and the cone itself. The fixed expenses of the ice cream stand are $2,020 per week. Required: 1. What profit did Maria earn during the first week when her price was $4.40? 2. At the start of the second week, Maria increased her selling price by what percentage? What percentage did unit sales decrease? Note: Round your percentage answers to 2 decimal place. 3. What profit did Maria earn during the second week when her price was $4.90? 4. What was Maria's increase (decrease) in profits from the first week to the second week? 1. Profit 2. Percentage increase in selling price 2. Percentage decrease in unit sales 3. Profit 4. % %

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Maria Lorenzi owns an ice cream stand she operates during the summer months in West Yellowstone, Montana. She is unsure how to
price her ice cream cones and has experimented with two prices in successive weeks during the busy August season. The number of
people who entered the store was roughly the same each week. During the first week, she priced the cones at $4.40 and 2,075 cones
were sold. During the second week, she priced the cones at $4.90 and 1,650 cones were sold. The variable cost of a cone is $.80 and
consists solely of the costs of the ice cream and the cone itself. The fixed expenses of the ice cream stand are $2,020 per week.
Required:
1. What profit did Maria earn during the first week when her price was $4.40?
2. At the start of the second week, Maria increased her selling price by what percentage? What percentage did unit sales decrease?
Note: Round your percentage answers to 2 decimal place.
3. What profit did Maria earn during the second week when her price was $4.90?
4. What was Maria's increase (decrease) in profits from the first week to the second week?
1. Profit
2. Percentage increase in selling price
2. Percentage decrease in unit sales
3. Profit
4.
%
Transcribed Image Text:Maria Lorenzi owns an ice cream stand she operates during the summer months in West Yellowstone, Montana. She is unsure how to price her ice cream cones and has experimented with two prices in successive weeks during the busy August season. The number of people who entered the store was roughly the same each week. During the first week, she priced the cones at $4.40 and 2,075 cones were sold. During the second week, she priced the cones at $4.90 and 1,650 cones were sold. The variable cost of a cone is $.80 and consists solely of the costs of the ice cream and the cone itself. The fixed expenses of the ice cream stand are $2,020 per week. Required: 1. What profit did Maria earn during the first week when her price was $4.40? 2. At the start of the second week, Maria increased her selling price by what percentage? What percentage did unit sales decrease? Note: Round your percentage answers to 2 decimal place. 3. What profit did Maria earn during the second week when her price was $4.90? 4. What was Maria's increase (decrease) in profits from the first week to the second week? 1. Profit 2. Percentage increase in selling price 2. Percentage decrease in unit sales 3. Profit 4. %
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