Marcos Good choice! We already know that we will be exporting the same product we sell right here in the United States, but which question should we ask to determine the potential for product adoption? 34 What is the perception of the product brand by customers in the international market segments? Do the customers have similar product needs across international market segments? How is the product bought by customers in the international market segments targeted?

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
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Marcos
Good choice! We already know that we will
be exporting the same product we sell
right here in the United States, but which
question should we ask to determine the
potential for product adoption?
34
What is the perception of the product brand
by customers in the international market
segments?
Do the customers have similar product needs
across international market segments?
How is the product bought by customers in
the international market segments targeted?
Transcribed Image Text:Marcos Good choice! We already know that we will be exporting the same product we sell right here in the United States, but which question should we ask to determine the potential for product adoption? 34 What is the perception of the product brand by customers in the international market segments? Do the customers have similar product needs across international market segments? How is the product bought by customers in the international market segments targeted?
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